Intellectual Property
At Astrix, we ensure strict adherence to third-party IP guidelines, legal requirements, and licensing agreements. Our brand assets, including the logo, symbol, and wordmark, are protected. It must not be used in any manner that compromises with the integrity and clarity of our brand.
Compliance
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At Astrix, compliance is paramount in how we handle licensed Intellectual Property (IP) and third-party content collaborations. Our creative team receives comprehensive training on adhering to licensing guidelines. Each project undergoes rigorous multi-level Quality Assurance (QA) to ensure full compliance with these guidelines, maintaining the integrity of our content and partnerships. This meticulous approach guarantees that every aspect of our work aligns with legal requirements and industry standards, ensuring the highest quality and ethical standards are upheld throughout our processes.
Unfair/Incorrect Usage
Astrix's meticulous QA process ensures potential issues with intellectual property (IP) usage are identified and addressed before implementation, contributing to minimal reports of unfair or incorrect usage. Should any discrepancies arise, individuals are encouraged to use our contact form for prompt resolution.
Brand Assets
Brand Assets
Explore the Astrix logo, symbol, and wordmark assets.
Logo Guidelines
Explore Astrix's logo usage guidelines for brand compliance.
Co-branding Principles
Discover Astrix's co-branding principles for effective collaboration and brand alignment.
Wordmark
Astrix's color scheme allows flexibility, with our wordmark or symbol adaptable to either jet black or white based on background and use case. This versatility ensures clarity and impact across various contexts and applications.
Symbol
The Astrix symbol, derived from our main wordmark, serves as a secondary identifier characterized by its small size and occasional use in web and branding. It complements our primary logo, adding a distinctive touch to our visual identity.
Color
Black
RGB 0 0 0
HEX 000000
CMYK 0 0 0 100
PMS 6 C
White
RGB 255 255 255
HEX FFFFFF
CMYK 0 0 0 0
PMS 000 C
Astrix's color scheme allows flexibility, with our wordmark or symbol adaptable to either jet black or white based on background and use case. This versatility ensures clarity and impact across various contexts and applications.
Clearspace
Astrix maintains clear space around our letters to ensure they stand out and maintain readability. Our logo also maintains consistent spacing around it, ensuring a prominent brand presence regardless of placement.
Readability
For optimal readability, when placing our logo on a background, aim for a contrast ratio of 2.25:1 or higher. This ensures clear visibility and brand recognition. Adjust the background or use an alternate color logo if the contrast is too low.
Co-branding
Astrix follows strict co-branding principles to maintain brand integrity. When partners use our symbol, Astrix should be used alongside it, with the Astrix logo preferably positioned first.
Similarly, when our wordmark or logo is used, the full Astrix wordmark must accompany it. Exceptions require prior written approval. Our logo cannot be co-branded unless a collaboration is formally underway, ensuring clarity and consistency in our brand representation.
Don'ts
Don’t stretch
Don’t add effects
Don’t place over cluttered backgrounds
Don’t change the color
Don’t rotate
Don’t flip
Don’t use the Wordmark and the Symbol in the same layout
Don’t place in a shape or container
The Astrix logo and other brand assets are carefully curated with specific usage guidelines. It is essential to follow these guidelines diligently to ensure proper representation of the brand. Please avoid the following examples of improper usage to maintain the integrity and clarity of Astrix's visual identity.